Strategy
Local partnership marketing benchmarks: no public figures to copy
Why local partnership marketing benchmarks have no public figures, and how to build internal reference classes from roles, delivery, and mature outcomes.
Desk
Value Desk
What the spending buys, over what period, and when it does not pay back.
Costs
Which local partnership marketing questions surface most for new deals
common local partnership marketing questions cover partner fit, agreements, brands, offers, money, customer data, referrals, staffing, measurement, and exit.
Careers
Outdoor advertising CPM ranges: what the numbers can and cannot show
Indicative US outdoor CPM ranges by format, how complete cost changes them, and what a benchmark must carry before two figures can be compared.
Rules
Answering the outdoor advertising questions in plain terms
common outdoor advertising questions cover formats, sites, permits, traffic data, creative length, digital screens, response, safety, cost, and measurement.
Rules
The trade show marketing questions worth asking before anything else
common trade show marketing questions cover event fit, budgets, booth size, staffing, appointments, scans, follow-up, accessibility, safety, and mature results.
Costs
Print advertising benchmarks: calculate your own ratios
Print advertising benchmarks vary by title and campaign. Learn to calculate CPM, inquiry and lead costs, and revenue per dollar from campaign inputs.
Reviews
Promotional product marketing questions, answered without the hedging
common promotional product marketing questions cover usefulness, safety, recipients, claims, sourcing, quantities, distribution, tax, measurement, and leftovers.
Rules
What good looks like: direct mail marketing benchmarks
direct mail marketing benchmarks need a population, denominator, period, sample, method, uncertainty, mature outcomes, guardrails, and complete campaign cost.
Costs
Canada Post Neighbourhood Mail vs Personalized Mail planning cost ranges per thousand by region
Planning cost per thousand for Canada Post Neighbourhood Mail and Personalized Mail by region, plus GST or HST, postal walk waste and a 10,000-piece Ontario example.
Costs
Halifax lead worksheet: a hypothetical worked example
Chamber of commerce vs local sponsorship Halifax: a fill-in lead worksheet and hypothetical example covering fees, staff time and qualified leads.
Costs
GST/HST input tax credits for promotional products: basics
GST HST input tax credits promotional products: Canadian rules for registration, qualifying spend, rates, records, and claiming.
Costs
Billboard advertising costs by state: sample budget ranges
Billboard advertising costs by state: monthly planning ranges for selected states, with budget items, permit considerations, and providers to contact.
Costs
Canada Post Neighbourhood Mail rates: illustrative cost ranges
Canada Post Neighbourhood Mail rates for a small business: illustrative CAD cost ranges for postage, print and preparation, with one-off and recurring lines.
Costs
Chamber Membership or Local Sponsorship? Match It to Your Buyer
A buyer-fit framework for chamber of commerce membership and local sponsorships: what each buys, which buyers each reaches, and how to read the price sheets.
Costs
What does a local newspaper ad actually cost?
Local newspaper ad cost in the US runs from about $150 a week in a rural weekly to $15,000 for a metro full page, so here is the spread behind the rate card.
Costs
Trade show exhibit space per square foot: rate ranges and the add-ons that inflate the bill
Illustrative per-square-foot exhibit space ranges by show type, plus display rental, drayage, labor and venue charges that push a booth budget higher.
Costs
USPS Every Door Direct Mail: a 5,000-piece budget example
A USPS Every Door Direct Mail budget for one 5,000-piece drop: a postage planning band, printing, bundling, and which lines are one-off or recurring.